Client retention · Lesson 3 of 3
Client welfare and red flags
4 min read
Draft lesson — under editorial review
Because you talk to your clients regularly, you may notice that something is wrong before anyone else does. Over-trading, chasing losses and trading with money someone cannot afford to lose can cause serious financial and personal harm. This lesson helps you recognise the warning signs and respond in a way that puts the client first.
Why client welfare is your business
You are not a counsellor or a financial adviser, and you should not act like one. But you have introduced this person to a high-risk activity and you earn money when they trade. That gives you a responsibility to notice when things are going wrong, and never to profit from someone's harm. Most retail CFD accounts lose money, so difficult conversations are part of the job.
Red flags to watch for
| Warning sign | What it might look like |
|---|---|
| Over-trading | Far more trades than usual, trading out of boredom, always having positions open |
| Chasing losses | Increasing size straight after a loss to "win it back", revenge trading |
| Money they cannot afford to lose | Mentions of rent, bills, credit cards, loans or emergency savings being used to trade |
| Repeated top-ups | Depositing again and again after each loss |
| Emotional distress | Anxiety, lost sleep, anger, secrecy from family, saying they "need" a win |
| Abandoning their plan | No stop-losses, ignoring their own rules, trading during every news release |
One sign on its own may mean little. Several together, or any mention of borrowed money or essential bills, deserves attention.
Worked example: doubling up after losses
Chasing losses often takes the form of doubling the position size after each loss. Here is how quickly that escalates. A client trades EUR/USD with a 20-pip stop-loss each time. On EUR/USD, 1 pip on 1 standard lot is worth 10 USD, so 1 pip on 0.1 lots is worth 1 USD.
| Trade | Size | Value per pip | Loss at 20 pips |
|---|---|---|---|
| 1 | 0.1 lots | 1 USD | 20 USD |
| 2 | 0.2 lots | 2 USD | 40 USD |
| 3 | 0.4 lots | 4 USD | 80 USD |
| 4 | 0.8 lots | 8 USD | 160 USD |
After four losses the total is 20 + 40 + 80 + 160 = 300 USD. A fifth trade at 1.6 lots would risk 1.6 × 10 × 20 = 320 USD on its own, taking the total to 620 USD. The client believes they are one trade from recovery, but each trade puts more at risk than all the previous losses combined.
How to respond responsibly
If you see warning signs, act calmly and privately:
- Do not ignore it. Silence can look like approval, especially from the person who introduced them.
- Speak privately and kindly. Describe what you have noticed without judgement, for example: "I have noticed your trade sizes have gone up a lot after some losses. How are you finding things?"
- Do not diagnose or advise on their finances. You are not qualified to tell them what to do with their money.
- Encourage a pause. Suggest stepping away from live trading, returning to a demo account or revisiting their plan.
- Point them to the broker's tools. Many brokers offer options such as deposit limits, time-outs or account closure. Check what your broker provides.
- Signpost help. Suggest independent support such as local debt-advice services, problem-gambling support services, their doctor or mental-health services. If anyone mentions harming themselves, urge them to contact local emergency services straight away.
- Record and escalate where appropriate. Keep a brief note of what was said. If your IB agreement requires it, or you have serious concerns, inform the broker.
What you must never do
- Pressure a client to keep trading, deposit again or "recover" their losses.
- Offer bonuses, prizes or incentives to someone who wants to stop.
- Keep messaging someone who has said they want a break.
- Promise that things will turn around, or offer to trade their account for them.
- Lend money to a client, or suggest they borrow.
If a client decides to stop trading, respect that decision and thank them for telling you, even though it ends your commission from their account. That is the right thing to do, and it protects your reputation too.
Key takeaways
- Watch for over-trading, chasing losses, repeated top-ups and any sign of trading with money someone cannot afford to lose.
- Doubling up after losses escalates risk very quickly, with each trade risking more than all the earlier losses combined.
- Respond privately and kindly, encourage a pause and signpost independent help rather than giving financial advice.
- Never pressure clients to keep trading or deposit more, and respect their decision to stop.
Educational content only — not financial advice. Trading leveraged products such as forex and CFDs carries a high risk of losing money.