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What an introducing broker actually does
· TradeBridge IB editorial team · 6 min read
Draft article — under editorial review
If you have spent any time around forex content online, you have met introducing brokers, even if nobody used the term. The trading educator with a referral link, the community that recommends one particular broker, the local office that helps new traders open accounts: many of these are IBs. This article explains what the role involves, how IBs are paid, and what you should expect from one, whether you are a trader choosing an IB to learn from or someone thinking about becoming one.
Three parties, three jobs
An introducing broker, or IB, refers clients to a broker and is paid by that broker for the business those clients bring. Three parties are involved:
- The client opens an account with the broker, deposits money and makes their own trading decisions.
- The broker holds the account and the client's funds, executes the trades, carries out identity checks and is regulated for that activity.
- The introducing broker finds, educates and supports clients and refers them to the broker.
The client's contract is with the broker, not the IB. The IB does not hold client money and does not execute trades. When an introduction is made, usually through a tracked referral link or code, the broker records that client against the IB's partner account.
Brokers pay IBs because acquiring clients is expensive. An IB who builds trust through education and local support can be a more efficient source of clients than advertising.
What an IB does day to day
The best IBs spend most of their time on things that are useful to clients whether or not those clients ever trade:
- Education: webinars, articles, courses and explainers on how markets and platforms work.
- Onboarding help: explaining account types, verification and deposit methods, in the client's own language.
- Support: acting as a point of contact when a client has a problem, and escalating it to the broker.
- Community: running groups where traders discuss risk management and review their own trades.
What an IB does not do, in a legitimate set-up, is take responsibility for a client's trades or results.
How commission works
IB commission comes from the broker, out of the revenue the broker earns from referred clients. The client does not normally pay the IB directly. There are four common models. All the figures below are illustrative, invented to show the arithmetic, and are not typical or expected earnings.
| Model | How it is calculated | Illustrative example |
|---|---|---|
| Per-lot commission | A fixed amount for each standard lot referred clients trade | 4 USD per lot, clients trade 50 lots in a month: 4 times 50 = 200 USD |
| Revenue share | A percentage of the revenue the broker earns from referred clients | Broker earns 1,000 USD from those clients, 25% share: 1,000 times 0.25 = 250 USD |
| CPA (cost per acquisition) | A one-off payment per client who meets set conditions | 200 USD per qualifying client, 3 of 10 sign-ups qualify: 200 times 3 = 600 USD |
| Spread mark-up | The IB earns the extra spread added to the client's price | 0.5 pip extra on EUR/USD is worth 0.5 times 10 = 5 USD per standard lot, paid by the client |
A hybrid deal mixes a smaller CPA with an ongoing share or rebate.
Three things are worth stressing:
- Commission depends entirely on real client activity and the broker's terms. If referred clients open accounts but never trade, per-lot and revenue-share commission is zero. If they do not meet the CPA conditions, the CPA is zero too.
- Terms vary widely between brokers and change over time, and many agreements include clawback clauses that let the broker reclaim commission in some circumstances.
- The spread mark-up model is paid by the client. It makes every trade more expensive for the people the IB is supposed to be helping, which is why it needs clear disclosure.
Where conflicts of interest come from
An IB paid per lot earns more when clients trade more. An IB on revenue share earns more when the broker earns more, and with some broker models that can include client losses. None of this makes IBs dishonest, but it creates incentives that point away from what is good for a learning trader, who usually needs to trade less, at smaller sizes, while they learn.
A responsible IB manages this by:
- Disclosing clearly that they are paid by the broker, and roughly how.
- Never rewarding clients for trading more, for example with contests based on volume.
- Teaching risk management first and putting position sizing ahead of trade ideas.
- Recommending a demo account and small live sizes to beginners, even though that earns the IB less.
What an IB must not do
The exact rules depend on the jurisdiction, but these lines apply almost everywhere:
- Do not hold or handle client money. Deposits go directly to the broker.
- Do not trade on a client's behalf or ask for their login details. Managing other people's money is a separately regulated activity.
- Do not promise or imply profits or income. Words like "guaranteed", "risk-free" or "easy money" have no place in IB marketing.
- Do not give personalised investment advice or buy and sell calls unless you are authorised to do so.
- Do not pretend to be the broker or blur who the client's contract is with.
- Do not hide how you are paid, especially a spread mark-up.
- Do not pressure people to deposit more, recover losses or "top up" a margin call.
How to choose an IB to learn from
If you are a trader, an IB can be genuinely useful, but treat the choice like any other decision about your money:
- Check the broker first. Whatever the IB says, confirm the broker's legal entity and licence on the regulator's own register. The IB's reputation does not protect your funds; the broker's regulation does.
- Look for disclosure. A good IB tells you plainly that they earn commission and from whom.
- Judge the education, not the screenshots. Profit screenshots and lifestyle content prove nothing. Look for explanations of risk, position sizing and losing trades.
- Notice how they talk about losses. Anyone who suggests losses are rare or easily recovered is either inexperienced or selling something.
- Watch for pressure. Time-limited deposit offers, bonuses tied to trading volume and calls urging you to add funds are warning signs.
- Check you can leave. You should be able to trade without the IB's signals or group, and switch broker or IB without penalty.
The regulatory caution
Whether an introducer needs a licence, registration or authorisation depends on the jurisdiction, and the rules on financial promotion, including social media posts, can apply even if you never touch client money. In the UAE, financial promotion and introducing activities are regulated: onshore by the Capital Market Authority (CMA, formerly the SCA), in the Dubai International Financial Centre by the DFSA, and in Abu Dhabi Global Market by the FSRA. Rules elsewhere differ again.
If you are considering becoming an IB, confirm your obligations with the relevant regulator or a qualified adviser before you start promoting anything. If you are a client, it is reasonable to ask an IB which rules they operate under and how they are paid. A good IB will be glad you asked.
This article is general education, not legal, tax or financial advice.
- introducing brokers
- IB commission
- regulation
Educational content only — not financial advice. Trading leveraged products carries a high risk of losing money.