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IB Academy course

Building an audience

Grow an audience that trusts you by teaching first: content formats, channels and a sustainable publishing routine.

Beginner3 lessonsabout 13 min of reading8-question quiz

Lessons

  1. ✓Lesson 1Education-first positioningUnderstand why teaching builds more durable trust than hype, choose a clear niche, and write a positioning statement for your audience.4 min
  2. ✓Lesson 2Content formats and channelsCompare short video, long video, articles, newsletters, chat communities and live sessions, and respect platform rules on financial content.4 min
  3. ✓Lesson 3A sustainable content systemBuild a weekly content calendar, repurpose one lesson into several pieces, measure what helps learners and include risk warnings and disclosures every time.5 min